Our core design idea takes inspiration from wayfinding systems in public transportation. With colored lines or “threads,” we’ve developed a signature design element that flows effortlessly through both communication and interface, forming a cohesive, identity-driven aesthetic, easily recognizable on all brand zoom levels.
“We believe that a shared, data-driven understanding of society, the environment, and the economy is key to thriving in a changing world.”
Tecken:
Robin Frank
Pattern:
Karl Alfredsson, Staffan Rosenberg, Daniel Sundström + team
